Great infographic design can really get you noticed. It's a powerful tool for communicating complex ideas efficiently. Follow these simple steps for success...
Infographic design starts with 'why?'
The key to a memorable infographic is to understand its purpose. What are you trying to achieve?Make the complicated, uncomplicated...
There's an old clich that proclaims that "a picture is worth a thousand words." The best examples encapsulate or explain an idea in a simple, visual way.Map it out first
Don't make it up as you go along. Sit down with a pencil and paper and map out the flow of your infographic before you do any serious illustrative work. Consider using sidebars to break things up and make the design more digestible.Don't try to include everything
Some infographics are huge and require some serious screen-scrolling before you reach the end. These might be taking the format too far. So, strip away redundant data and concentrate on the key message.
Offer a fresh perspective
Don't just take data and visualise it with pie charts and bar graphs.Illustrate data sets and highlight patterns within them, make sure you give your data a twist and come at the presentation from a fresh perspective. See The Psychology of Colour infographic above and take a look at 10 great infographics (to inspire you to create your own).
Do your research3
It doesn't matter how pretty your infographic design looks if you've got your numbers wrong. Research. Then research some more.Make your artwork stand out
Don't just ape another infographic's visuals. Bring your own style into play and create something that truly stands out.Choose a delivery system
The basic infographic type is the 'explainer' - a clever, visual representation of basic data.Consider infographic design that compares and contrasts data (like 'Geek vs Nerd' below; tells a story through a timeline/flow chart; or annotates something, like a product. Lists can also be visualised, as can 'how to'/tutorial content.
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