"Much has been written about the effects of colour on people as philosopher and Freemason, Johann Wolfgang von Goethe discussed optics and the physiological effects of colours in 1810. A recent study illustrates gender sensitivities to colour as females seem more ‘colour conscious’ and there colour tastes more “flexible and diverse.”ii When a person is exposed to the colour red dramatic physiologic effect’s may be observed including the release of adrenalin, elevated heart rate, and an increase in gastric activity- hence the practical use of red or red-checked table clothes in restaurants. The application of orange and reds (warm colours) to interior’s or the use of interior accents, such as candles, with low-level light output, serve to enhance an intimate psychological effect when applied to dining. Electroencephalogram and pulse rates of people recorded accelerated heart rates when in a grey room than in a colourful room (Kuller 1976)."
Source: A Report on Psychology & Architecture
By W. Bro. Victor G. Popow, Dec 2000. V1
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